Creativity has become one of the most common concepts in today’s reality. The word is being thrown left, right and centre and its falling a victim of semantic satiation. Google “creativity” and you will be faced with over 200,000,000 results. I guess it would take a lifetime or five to read through all the information that’s out there regarding the subject. As with any field, you somehow have to be careful as not everything that has ever been written on a particular subject will reflect the truth (hell, this post might just be full of bull). When me and Marcin decided to set up this blog and take it towards nurturing creativity, how little did I know what will I come across when conducting research on the subject. Now, it should be noted that we are by no means trying to preach and convince anyone that what we are saying here is right. It is mostly based on our own experiences, issues we face, research we do and fun we have with it all. But what I can say is that from the first posts that appeared on DIA to this time, some perceptions on the subject have changed dramatically. For starters, I have grown to hate the label “creativity” due to the fact that it is being overused in almost every possible way everywhere around me. Hell, even stock brokers hold meetings in boring boardrooms with coffee and sugary treats and “work hard” to be “more creative” when gambling with money. Do you know what else they do in these meetings? Yes, they attempt to think “outside of the box”. That must be fun, mustn’t it?
The thing is that when it comes to crea***ty (censored, as I said before, I hate this term now, I will use the word “beetroot” instead from now on. Potato seems to mainstream, so I thought hard “outside of the box” with this one), no one is born equal. There is no “magic trick”, shift of perception or enough amount of coffee in the meeting room to start thinking beetroot. Beetroot is a way of finding solutions to existing problems, but more so, it is an ability to recognize that there is, in fact, an issue. In this regard, beetroot is a privilege of the intelligent, just like a holiday in a mansion in Barbados is a privilege of the rich. In words of Bruce Barnbaum, “I don’t believe that creative work can be produced by fools, idiots, dullards or mediocre people, except in the rarest of accidents”.
Beetroot cannot be taught. It’s like probability theory in maths. My teacher said, when we got to this chapter, that some people simply “get it” while others do not and they will just have to be excused and forgiven. It was one part of the course that did not count when it came to our final grades in mathematics. Yet, this has not stopped people making a good living out of it. You can find courses, classes and workshops that suppose to teach you to be more beetroot.
There is one way you could possibly give a go to when trying to nurture beetroot. It is simply to extensively study your field, from as many perspectives as you can. By becoming more knowledgeable you will have more options to approach the issues from different perspectives. Only by becoming more of an expert within your field you will find that you are able to find more beetroot solutions to the issues you find yourself facing. Beetroot as a solution itself is simply a myth, good one at that, but nothing more. You cannot bypass knowledge and intelligence and believe that beetroot is enough. The latter is just a mere outcome of the first two. So expand your knowledge and implementation of it (intelligence) to the full capacity. Beetroot will be ready for harvest when the time comes.